As disappointing and frustrating as this may be, it is not especially uncommon for first applications to meet with rejection. 

We can work with you to establish the best way to move forward; be that via an appeal, a fresh application considering the reasons for refusal, or a rethink of the scheme in its entirety.  You may decide not to reapply, in which case we can help find a buyer happy to take the project forward or perhaps work with you to achieve a scheme with a related sale upon successful receipt of planning permission. There will be numerous options to consider and we can work together to establish the best course of action.